Magazine Mastheads

Press Release

January 2014, Bauer Media Group will be publishing the new rock/alternative music magazine, Riot, in print and online weekly, across the nation. This magazine is refreshingly unique; centred around rock and alternative music, including the latest from their favourite artists, which will bring the best of the music industry to your hands.

Geared towards the music loving individuals aged between 16-20, Riot aims to be the best source of information for the musicians you adore at an affordable price of just £2.75. Readers can expect to find exclusive, in-depth interviews, unique posters, the latest on bands and the ones to look out for, as well as updates on up-coming gigs. With features from both local and international artists, this new publication will bring you closer to the music you love! Riot, with its niche appeal, will stand out from the others and bring something that is new to this industry.

Mood Board for my Music Magazine

Audience Profile

Primary Research - Analysis of my survey

Primary Research - Audience survey

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

Representation of bands in Rock Sound

Magazine representation

Primary Research - magazine analysis

Primary research - Magazine analysis

Kerrang! magazine analysis:

Rock Sound Magazine analysis:

Q Magazine analysis:

Analysing my Magazine Contents Page

Contents Page for my College Magazine

Analysing my Magazine Front Cover

Making my Contents Page in InDesign

Printscreen of Contents Page Numbers

Audience Profile

This is my audience profile I created after collecting the results of the questionnaire. I used this to help me with what the front cover will look like, and what it will consist of. I then also used this to help discover what stories I wanted on my Contents page.

My College Magazine: Student Life

This is the final of the college magazine front cover I created.

Firstly, I used the masthead font because it's bold and aimed to be able to catch a persons attention, which I believe does so.The slogan underneath uses the same font and size as the cover lines, only here, is a different colour that matches the blue on the main image.

The titles of the cover lines are bold to stand out, and underneath, a little more explanation is added in the same font and colour, only smaller. I used orange to go with the background, and more so because City College Norwich uses the colour orange in its logo.

I used a puff with buzz word in the top left corner here, to attract more attention to the magazine. The words 'FREE' will attract students especially because, as this magazine is for students, will suit them on their low income budgets (as found out from the audience profile that 50% have jobs, and the other half do not). Again, using the colours of orange and blue.

Lastly, the background colours used here are orange and blue. I decided on these colours first when I was editing my image in Photoshop. I first added the blue, and decided to add the orange to the corner to make the cover look more attractive and less dull. I then added the orange cover lines opposite to the corner of orange to balance out the colours.

Making my Magazine Front Cover in Photoshop

Photoshop Printscreen

Magazine Cover Inspirations

Magazine Cover Inspirations

Questionnaire results in Pie Charts

Questionnaire Results

Questionnaire

Questionnaire

IKEA: Playin' With My Friends Commercial

IKEA's, 'Playin' With My Friends' commercial.

Directed by Dougal Wilson and aired October 27th 2012

Message creators:

IKEA's commercial, 'Playin' With My Friends' was created by a range of people.This includes

• Composer: Robert Cray and BB King, who composed the original song, 'Playin' With My Friends'
• Publisher: BMG Chrysalis and Wixen Music
• Artist: Masters In France
• Record Company: A&G
• Music supervisor: Platinum Rye
• Ad Agency: Mother London
• Creative Director: Tim McNaughton
• Production Company: Blink Productions
• Director: Dougal Wilson
• Post Production: MPC.

Creative techniques:

There are many creative techniques used in this commercial, I think one of the most important technique is the music. The music (originally composed and performed by Robert Cray and BB King; here has been remixed with a new, electric and fun sound by the Masters In France) puts forward the overall message and theme of the commercial: enjoying the company of each other - parents and children - in a family-friendly area, in this case, the kitchen and dining room. This also links to the fact that this commercial showcases IKEA's designs and products very well, showing that it is a family-friendly, spacious and efficient area, perfect and suitable for all the needs of a family. Overall, the song is integral to the messaging of the commercial, due to it's relevance. It may even be looked at as subliminal messaging - putting across the key theme that parents can be friends with children and have fun together around the dining table, enjoying each others company.

Another creative technique used in this commercial is the use of colour. The colours are bright and everything stands out, however, isn't overthrowing. The use of light is nice and relaxed, creating a feeling of peacefulness.

I believe there is also a small storyline, with more and more family members (robot, gorilla, action toy ect.) coming over to the house, preparing for the meal. I think the audience is more inclined to keep watching to get to the end of this 'story'.

Lastly, this commercial is in the style of a music video, which makes it different to other commercials out there, making it memorable. Overall, the creative techniques make the advert fun and cute, enjoyable to watch, and memorable, while still able to put forward the theme of 'Playing with friends', as well as showcasing the products IKEA have to offer.

Different understandings of the message of this commercial:

Different people may understand this message differently to me. Some of the different messages could include the overall theme of 'enjoying each others company' being overlooked because of the elements/creative techniques shown. Viewers may be thrown by the the music, or distracted by the quirkiness of this commercial, e.g. the toys that have come to life. The people who this could apply to may be children, as they're excited by the 'fun' of this commercial. However, as this advert was really for the selling of IKEA's products, may not be shown at a time when young children are watching the TV, seeing as it is mostly aimed for possible customers.

However, I don't think this message could be hugely misinterpreted; in my opinion, I think most viewers would see this advert not only as a showcase of IKEA's kitchen designs and features, however, shows that parents and children can have an enjoyable time in the family home!

Values, lifestyles and points of view represented in, or are omitted from, this message:

It represents the theme as mentioned before: parents and children having fun and enjoying each others company. Tim McNaughton, creative director, explained that "we wanted to bring to life IKEA's belief that children and adults behave better when they're together. IKEA wants to create homes that work seamlessly for everybody". The belief that children and adults can work together in a happy environment is shown in the ad.

The commercial shows a typical gathering of family and friends coming in for a dinner, with everybody lending a hand to help, whilst also having fun; which is a familiar scene for most families, meaning parents can relate to the ad. IKEA manages to show that their designs are fit for all throughout.

IKEA and their team of creators for this commercial had other ideas for the song. However believed that the chosen song fit best for their message, being unique and a surprising musical choice.

Why is this message being sent?

For all companies, money and profit is their main reason for doing something. In this case, they're really just trying to attract more customers to their stores. Sometimes, ads will have an ethical reason for being produced, however, this commercial advertises IKEA's products. It does send the message that families can work together and have fun in the home, but implies that this happens through having items from IKEA.

All about me

My name is Hannah and I'm a Media Studies student at City College Norwich.
This blog is for my Foundation Portfolio in Media Studies.